About us

Research indicates that  entrepreneurship is key to eradicating poverty and underdevelopment and for generating value. It is also vital for promoting socioeconomic cohesion, inclusion and integration. Female Afrikan entrepreneurs have the potential to make significant contributions to nation-building through entrepreneurship, entrepreneurial thinking and business leadership, both in the diaspora and on the continent.

Sadly, females of Afrikan descent, in spite of their ingenuity, resilience, astuteness and resourcefulness, are yet to find their collective voices in business and entrepreneurial leadership both within and outside the continent.  Research indicates that even in developed nations, they face a plethora of barriers, challenges and limitations.

HerGenuityAfrika! is a membership organisation, which supports, promotes and encourages entrepreneurship, entrepreneurial thinking and business leadership among females of Afrikan descent.

Furthermore, in the diaspora we are committed to providing  support to overcoming the “Triple Disadvantage” identified by research – that of being migrant, woman, and from a developing nation – by promoting a positive self-concept and providing the right tools, information and support for females of all ages to start, grow and expand their businesses and professional capabilities.

We aim to create the required platform and panel of expertise for ideation, business advice, innovative thinking, marketing support, mentorship opportunities, compliance with regulations, etc, which can help in the growth of businesses owned by females of Afrikan descent.


Our Goals

To build a community in Ireland, on the continent and globally of females of Afrikan descent, who are committed to changing the narrative of the Afrikan woman through personal transformation, business leadership and nation-building.

Vision Statement

Afrikan women globally repositioned, recognised and rebranded as business leaders, nation builders and agents of positive global transformation.

Our Core Values

Positive self-concept.
Lifelong learning.
Mutual respect and support.
A community and serving spirit.
Collaborations/ partnerships.

Meet The Team

(Chief Executive Officer)


(Advisory Board)

(Team Leads)

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